Art sales strategies for B2B markets: How to find and approach new sales channels
Excerpt from “Professional Artist Magazine”, Page 66, December 2017/January 2018
“Successful artists who thrive in their chosen B2B channels have a vision of the business they wish to build.” ~ Carolyn Edlund”
Artist Todd Scalise used an innovative approach when he founded Higherglyphics LLC, a small business based on the concept of creative placemaking. He designs and installs art in public places that transforms ordinary spaces into exciting environments.